Analytics | Enhance Media

We can help you by:

Tracking the customer journey across your entire website
Optimising your analytics account to make it specific to you
Providing fully customisable reports for insight at regular intervals
Conducting deep-dive investigations into areas that matter most to you
Creating customised dashboards so you can view data at any time
Generating click and scroll maps to visualise user behaviours
Carrying out conversion rate optimisation (CRO), utilising A/B and multivariate testing

Why we lead the market

As leaders in the analytics field, we help you understand your customer journey from first interaction to placing an order.

Our extensive knowledge and experience of innovative tools, technologies and techniques mean we can tailor our approach to your needs.

We place emphasis on providing recommendations and making data easier to understand, meaning you don’t have to search for insights and actions.

“…the work we have achieved has all been positive… you have been a pleasure to work with.”

Virgin Atlantic Airways

Analytics in 2019

With the demand for collecting and interpreting website data increasing, it’s essential that the tools used to gather and analyse information are fully suited to a changing digital world. We anticipate further enhancements to products such as Google Analytics, Google Tag Manager, Google Optimize, and Google Data Studio, allowing for more sophisticated tracking and data visualisation capabilities.

This means the bar will be raised in 2019; it’s no longer good enough to have an out-of-the-box solution for analytics. Market-leading tools allow for you to record and analyse data in the way you want. The analytics specialists at Enhance Media know how to make your analytics investment go as far as possible.

We also anticipate mobile usage to continue to increase during 2019. This has a large impact on all aspects of analytics and measurement, from the intricacies of how to track user journeys across device types, to the ways of optimising conversion rates on smaller screens.

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Website Design & Development

Digital Strategy

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